Natural linking

Natural linking

Natural linking is a connection from one Web resource to other. Every link has two ends called anchors and a direction. The link begins at the source anchor and positions to the destination anchor which may be any Web resource for example an image, a video clip, a program, a sound bite, an HTML document, an element within an HTML document, etc.

While building links one should always be careful not to represent abnormal link behavior. When building links you should always be careful not to represent unnatural link behavior.

Characteristic of Natural Linking

• Natural links are deep links. Deep linking is kind of linking those points to an exact page or image within another website, as be in opposition to linking to a website's main or home page. Deep linking goes hand in hand with the long tail.
• Not reciprocal. Link exchanging where websites swap links is not natural.
• Built slowly over time.
• Making a point.
• Approaches everywhere.

Many link builders believe that the more keyword rich anchor text links to the target page the better. This is wrong conception because when a site acquires links naturally they have little control over where the external site links to. This is the similar for the anchor text of natural links i.e. the webmaster has little power of the anchor text of inbound links. If he builds high volumes of inbound links with copied anchor text he may be signaling to the search engines that there is unnatural linking activity. Naturally it would be madness not to use keywords in the anchor text of inbounds links but to avoid generating filters one should use variations of the keywords.

Balancing the Equation

There are lots of ways one can acquire links including Blogs, reciprocal links, forum signatures, directories, press releases, articles, link worthy content, site-wides, buying links and social media marketing, and many more. It is very much likely that a website with convincing content will acquire links from a variety of these sources. It will have press releases broadcasting new content, articles examining the site, listings in trusted directories and discussing the site in Blogs and forums.

A site that acquires links unusually may have a high proportion of links from article resource boxes or reciprocating sites. To avoid being picked the site has inbound links from as many different types of source as possible.

Many SEO companies have approach up with link building techniques to up their client's websites in Google's ranking. Google's unique algorithm is being influenced by all these techniques and many high ranking sites are often immaterial and unimportant. But the Google keeps fighting back .Google has become dexterities at detecting un-natural linking patterns.