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Search Engine Marketing

Google AdWords is Google's advertising program in which business ads appear as "sponsored links" on the Google results pages as well as the results pages of Google's partners, such as AOL and Ask.com.

See Also:

PPC, Google AdSense, CPA, CPC, CPM, CPL, CTR

Search Engine Marketing

Pay Per Click, search engine marketing is an extremely tactical advertising strategy to acquire immediate traffic to the website. It is also the fastest way of acquiring results for any campaign of a product that you undertake. It is a unique listing system on search engines that allows online business and service providers to bid for Adding site by using terms and keywords that are directly relevant to their products/services.

It is almost an alternative for search engine optimization but with a cost associated with each visitor. Success in Pay Per Click (PPC Advertising) depends on applying search engine specific principles and techniques. PPC management services are packaged as customized solutions, designed to empower you with choices to the level of PPC exposure. All plans are designed to create maximum value for your money and ensure Return on Investment Roi.

Pay per click is a kind of bidding for certain search terms in search engines. The cost per click varies depending on the popularity and the demand that key words possess. The higher the demand, the more the cost, it could be few cents for lesser competitive terms and can vary up to few tens of dollars for high demand key words. This on-going auction style platform dictates the listings in such a way that at the top of the results page are advertisers who are paying to be listed under the specific keyword(s), which you have searched for.

The highest bidder appears first, the second appears second, and so on and so forth. You only pay for the Internet traffic that is delivered to your web site, which is easily compared to the sales you make. Pay per click management involves a variety of tasks like: -

Keyword Research :

Our Research Team will find correct keywords for your web site after making deep study of your site so that you'll not miss out on those incalculable "bargain" keywords.

Keyword Management :

Bid Management :

Account Establishment :

We will quickly and resourcefully establish an account for you, as setting up an account is a notorious and painful procedure. By having a professional firm handle this process, you'll get the keywords you want in a timely fashion and without any hassle like magic.

Account Management :

Once your account is created there is need of an accurate implementation of pay per click strategy in order to get hold of and maintain proper positioning. This is where the whole process will be completed and the preferred results can be obtained.

Title and Description:

We create and/or maintain title listing and descriptions as they help in attracting the customer to click on your URL.

Apart from this, we would track the campaign results on the daily basis. We focus on the major variables like click through rate (CTR) and cost per click (CPC) and stick to an upper bid limit.

While the Pay per click model might look very simple and return of investment can be fantastic, effective management of the PPC campaign requires understanding of the particular network, the methodologies it practices and familiarity with the network, which can only be, acquired through a constant study of its search parameters.

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