The page searchers see after they’ve entered their query into the search box. This page lists several Web pages related to the searcher queries, sorted by relevance. Increasingly, search engines are returning blended search results, which include images, videos, and results from specialty databases on their SERPs.
Signifies Search Engine Results Page, SERP is the listing of web pages returned in response to a keyword query by a search engine.
Understanding of SERP is absolutely crucial for a SEO which helps them to optimize a site effectively. SERP typically contains 3 types of listings:
Organic search engine results: Also called as natural search engine results, are listing added by the search engine’s spider. Many Companies hire writers and consultants that are experienced enough in search engine optimization techniques for Organic search engine results.
Search engines like Google, Yahoo and Live Search mainly uses content contained within the Metadata tags of a web page which makes up a search snippet. Title of the snippet will comprise of the title tag and the contents of the description tag are used for the description.
This can be done by:
In the market there are many SERP checking tools available, many of these are free of cost.